ManageEngine Elevates IT Management and Cybersecurity Standards with Latest Innovations at GITEX GLOBAL 2024

GITEX GLOBAL 2024, the Middle East’s largest technology and innovation event, is set to take place from October 14th to 18th at the Dubai World Trade Centre. Among the many highlights this year, ManageEngine, a division of Zoho Corp and a global leader in IT management solutions, is poised to unveil cutting-edge advancements in cybersecurity and IT operations management. As the digital landscape continues to evolve at breakneck speed, organizations are under increasing pressure to defend their infrastructure against a growing array of cyber threats. ManageEngine’s latest innovations are designed to address these challenges head-on, combining artificial intelligence (AI) and machine learning (ML) to improve both operational efficiency and security resilience.

A Legacy of Innovation at GITEX
2024 marks the 18th consecutive year of ManageEngine’s participation at GITEX GLOBAL. The company, which has served the Middle East for nearly two decades, has long been a vital player in the region’s IT management and cybersecurity sectors. At this year’s event, ManageEngine is set to showcase its extensive portfolio of over 60 products, which cover critical IT segments like service management, operations management, advanced analytics, and endpoint security.

One of the main highlights of ManageEngine’s offerings this year is the latest upgrade to its IT analytics solution, Analytics Plus 6.0. This version introduces Spotlight, a new AI-powered recommendations engine. Spotlight has the unique capability of identifying inefficiencies in IT operations and suggesting corrective measures. This AI-driven approach dramatically reduces the time that IT managers and CIOs spend analyzing metrics and addressing system faults. By integrating decision-intelligence capabilities into Analytics Plus, ManageEngine allows businesses to make contextual, data-driven decisions with unprecedented accuracy and speed.

AI and Cybersecurity: A Double-Edged Sword
With AI becoming ubiquitous across all industries, it’s also being used to launch more sophisticated cyberattacks. Recognizing this, ManageEngine has embedded advanced AI and ML technologies into its cybersecurity solutions to help organizations defend against increasingly complex threats. The company’s enhanced cybersecurity suite, which will be featured in Cyber Valley (Hall 25, Booth E90), promises to equip IT professionals with the tools they need to stay ahead of malicious actors leveraging AI for cybercrime.

Sujoy Banerjee, Associate Director at ManageEngine for the MEA region, stated: “AI has disrupted every business sector, but it has also fueled a rise in cyberattacks, as malicious actors are increasingly using AI technology for cybercrime. We are committed to leveraging emergent technologies to bolster our customers’ defenses. Our enhanced cybersecurity solutions are designed to address these modern threats and secure the digital environments of organizations in the region.”

Key Innovations at GITEX 2024
In addition to Analytics Plus 6.0, ManageEngine will showcase several other innovations at GITEX GLOBAL 2024. These include:

1. Unified Endpoint Management: The latest upgrades to ManageEngine’s endpoint management platform provide a comprehensive solution for managing and securing devices across enterprises.
2. Advanced Threat Detection and Response: Leveraging AI and ML, the enhanced cybersecurity suite now offers real-time threat detection, incident response, and proactive defense mechanisms.
3. IT Automation: ManageEngine’s automation tools reduce manual tasks for IT teams, allowing them to focus on critical, high-value operations while automating routine processes.
4. Compliance and Governance: The updated compliance tools help businesses navigate the complexities of regional and international cybersecurity regulations, ensuring better governance.

Building Cyber Resilience in the Middle East
ManageEngine has been instrumental in addressing the region’s growing demand for robust IT management and cybersecurity solutions. With cyberattacks in the Middle East increasing by 45% over the past year, organizations are under immense pressure to strengthen their defenses. As highlighted by Sujoy Banerjee, “GITEX GLOBAL is an important platform for us to connect with our customers, stakeholders, and IT professionals in the Middle East. The region continues to be a major market for us, and we’re eager to gather insights and showcase our innovations to better serve the cybersecurity needs of local enterprises.”

10 Tips to Avoid Future Cybersecurity Threats
To help businesses protect themselves from ever-evolving cyber threats, here are ten essential tips:

1. Implement Multi-Factor Authentication (MFA): Use MFA across all systems to ensure an additional layer of security beyond passwords.
2. Regular Software Updates: Ensure all systems and applications are updated regularly to patch vulnerabilities.
3. Data Encryption: Encrypt sensitive data to safeguard it from unauthorized access in the event of a breach.
4. Educate Employees: Conduct regular cybersecurity training to ensure employees are aware of the latest phishing tactics and social engineering threats.
5. Backup Data Regularly: Maintain frequent data backups to ensure business continuity in case of a ransomware attack or other disasters.
6. Use AI-Driven Threat Detection: Leverage AI-based cybersecurity tools to detect and respond to threats in real-time.
7. Network Segmentation: Segment your network to minimize the spread of malware in case one segment is compromised.
8. Incident Response Plan: Develop a comprehensive incident response plan so your organization is prepared to react quickly and effectively in the event of a breach.
9. Third-Party Vendor Risk Management: Evaluate and monitor the security practices of your third-party vendors to reduce risks from supply chain attacks.
10. Compliance Monitoring: Stay updated with local and global cybersecurity regulations to avoid penalties and ensure data protection.

Conclusion
As the digital economy continues to grow in the Middle East and across the world, so do the cybersecurity challenges that organizations face. ManageEngine’s participation at GITEX GLOBAL 2024 reflects its commitment to helping enterprises build resilient IT infrastructures, automate critical operations, and fortify their cybersecurity defenses. With the advent of AI and ML in both IT management and cyber threats, having the right tools and strategies in place has never been more critical.

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