As the digital revolution accelerates worldwide, GITEX, the Dubai-born global technology phenomenon, is expanding into Latin America with the launch of GITEX LATAM, set to debut in São Paulo, Brazil, on March 16-17, 2027, according to GITEX Global.
Organized by Dubai World Trade Centre (DWTC) and KAOUN International, in partnership with the São Paulo Development Agency (ADESAMPA), this expansion marks a new milestone for the world’s largest tech and digital investment show brand. The event aims to redefine Latin America as a digital epicenter, bringing together global innovators, investors, and policymakers to shape the region’s fast-growing technology economy, forecasted to reach US$950 billion by 2026 (PCMI).
A New Gateway for Latin America’s Digital Decade
GITEX LATAM will serve as a strategic bridge between Latin America and global innovation hubs, connecting the region’s thriving tech ecosystem with investors, enterprises, and startups worldwide. The event’s agenda will span across AI, cloud, connectivity, agritech, data centers, cybersecurity, renewable energy, and healthtech, highlighting the technologies driving socio-economic transformation.
“São Paulo is excited to host GITEX LATAM, a landmark catalyst enabling our finest innovators to meet global opportunities,”
said Ricardo Nunes, Mayor of São Paulo.
“This platform will connect pioneering startups, unicorns, and influential enterprises with international markets, unlocking capital, forging partnerships, and expanding visibility on the world stage.”
With Brazil recognized as one of the world’s fastest adopters of digital public infrastructure, including centralized access to services and digital IDs for over 150 million citizens, GITEX LATAM positions São Paulo at the forefront of digital transformation and smart governance.
Brazil: The Cornerstone of Regional Innovation
Trixie LohMirmand, Executive Vice President of DWTC and CEO of KAOUN International, described Brazil as “the vibrant cornerstone of Latin America’s economy and a distinguished benchmark for dynamic, inclusive, and consequential technology development.”
She emphasized that GITEX LATAM will integrate the region into “the limitless digital universe, unlocking unprecedented access to capital, knowledge, tech, and talent.”
Brazil’s rapidly expanding ICT market, projected to reach US$259 billion by 2033 (IMARC Group), and its AI market valued at US$99.8 billion (Grand View Horizon), underline its role as a powerhouse for innovation and digital adoption.
A US$6.8 Trillion Opportunity
According to the International Monetary Fund (IMF), Latin America’s emerging and developing economies collectively represent a GDP of US$6.8 trillion in 2025. GITEX LATAM aims to accelerate this transformation by fostering cross-border collaboration, catalyzing investment, and inspiring a new wave of digital entrepreneurship.
The event will bring together global enterprises, policymakers, startups, and venture capitalists to co-create solutions that strengthen the region’s digital infrastructure and innovation capacity. São Paulo’s vibrant startup scene, valued at over US$113 billion, has already produced 11 unicorns and attracted US$33.5 billion in venture capital over the last decade – making it the ideal host city for GITEX LATAM.
Rodrigo Goulart, Municipal Secretary of Economic Development and Labour of São Paulo, remarked, “By leveraging the world’s largest network of digital economy relationships – a network universally synonymous with GITEX – we are inspired to cultivate investor confidence and empower entrepreneurs as well as new talents.”
A Milestone for Global Collaboration
The announcement of GITEX LATAM was made during GITEX GLOBAL 2025, the world’s largest tech and AI show in Dubai, where Brazil served as the official Country Partner. The partnership underscores the growing diplomatic and economic ties between the UAE and Brazil, who recently celebrated 50 years of bilateral relations and committed to deepening cooperation in AI, climate innovation, renewable energy, and emerging technologies.
For businesses and governments in the Middle East and Africa (MEA), GITEX LATAM signals a powerful opportunity to strengthen South-South collaboration. The expansion reinforces Dubai’s role as a digital gateway linking emerging markets across continents — from the Middle East to Africa and now Latin America — in a shared pursuit of a resilient and connected digital economy.
10 Strategic Takeaways for Cybersecurity and Digital Leaders
- Engage in Cross-Regional Collaboration: MEA companies can explore partnerships with Latin American startups and tech investors.
- Expand Cybersecurity Investments: Growing digital infrastructure means increased demand for cybersecurity solutions.
- Leverage Public-Private Partnerships: Align with GITEX’s model of collaborative innovation to drive digital policy frameworks.
- Enhance Digital Trust: Incorporate transparent data governance and compliance frameworks (ISO 27001, GDPR).
- Build Regional Cyber Resilience: Share threat intelligence and develop cross-border cyber defense programs.
- Focus on Emerging Sectors: Invest in agritech, cloud security, and AI governance solutions.
- Promote Cyber Awareness: Implement ongoing training and awareness programs across enterprises.
- Empower Startups: Support incubation and acceleration initiatives focused on digital safety and innovation.
- Adopt Sustainable Tech Models: Integrate green cybersecurity and energy-efficient digital infrastructure.
- Stay Engaged with GITEX LATAM: Attend or exhibit to expand visibility, build networks, and influence the future digital landscape.
Conclusion
GITEX LATAM’s arrival in São Paulo is more than an event launch — it’s a symbol of how technology can unite economies, bridge innovation gaps, and ignite shared progress. By expanding into Latin America, GITEX continues its mission to connect global innovators, empowering regions to collaborate, co-create, and compete in a trillion-dollar digital future.
As the world’s most influential tech show extends its reach across continents, Latin America’s digital decade has officially begun — and it’s one that promises to transform not only the region but the global innovation map itself.
